OLIVE_CULTURE, contributes to the following key objectives of Europe 2020 Strategy: Smart growth, by supporting business services, and tourism development and Sustainable growth, by promoting environmental protection and sustainable use of natural resources. The project also contributes to the accomplishment 2 of the 4 thematic pillars of EU Strategy for the Adriatic and Ionian Region (“Preserving, protecting and improving the quality of the environment” and “Increasing regional attractiveness”) as well as in both the 2 cross-cutting themes (“Research, innovation and SME development”, and “Capacity Building”).